"Since September, the nation's second-largest bookseller, Borders Group, has quietly been conducting an experiment in six Philadelphia-area stores, not as a bookseller, but as a publisher.
'It's easy to publish your own book!' the 'Borders Personal Publishing' leaflets proclaim. Pay $4.99. Take home a kit. Send in your manuscript and $199. A month or so later, presto. Ten paperback copies of your novel, memoir or cookbook arrive."